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Oneida County: Enters 2025 with strong economic fundamentals, low unemployment, rising employment and business creation, and robust consumer activity

Oneida County enters 2025 with strong economic fundamentals: low unemployment, rising employment and business creation, and robust consumer activity.

Line and bar charts displaying Oneida County and Wisconsin private establishment trends, highlighting a projected increase in Oneida County business growth for 2024 and 2025.

Economic Overview 2025 The U.S. economy has entered a “soft landing” phase, slower but steady growth following the pandemic expansion. Despite national fiscal and trade deficits, Wisconsin and Oneida County remain economically resilient, outperforming national averages in employment, investment, and fiscal stability.

National Context  • GDP Growth: U.S. real GDP grew 3.8% in Q2 2025 (quarter-over-quarter) and 2.1% from a year earlier.  • Unemployment: The U.S. unemployment rate stabilized around 4.3%, with job openings and hiring back to pre-pandemic levels. Layoffs remain below average.  • Inflation: Consumer prices increased 2.7% year-over-year (July 2025), indicating controlled inflation. Import prices fell early in 2025.  • Interest Rates: Despite a modest Federal Reserve rate cut in September 2025, inflation-adjusted rates remain restrictive. Mortgage and lending rates continue to constrain borrowing.  • Federal Deficit: The federal budget deficit stands at $2 trillion, with debt service costs now exceeding defense spending. Efforts to reduce deficits include increased tariffs and potential spending cuts.

Wisconsin Economy  • Employment: As of August 2025, Wisconsin added 23,000 jobs year-over-year, with unemployment near full-employment levels (~3%).  • Labor Force Participation: Among the highest in the U.S., Wisconsin ranks 7th nationally for participation of workers aged 25–54.  • Population: The state continues to experience net in-migration, particularly from neighboring states, reversing earlier population losses.  • Inflation and Debt: Wisconsin households hold 22% less debt than the U.S. average and have the lowest delinquency rates nationwide.

Oneida County Highlights  • Employment: Steady growth with the unemployment rate at full-employment levels (around 3%).  • Business Growth: The number of private business establishments rose sharply in 2024–2025, reflecting strong entrepreneurship and small business formation.  • Retail Activity: County sales tax collections increased 6.5% year-over-year, signaling healthy consumer spending.  • Manufacturing & Investment: Oneida benefits from Wisconsin’s broader manufacturing surge. Over $5.7 billion in statewide industrial investments are underway, including projects in food processing, chemicals, and industrial equipment.  • Housing: Property values rose 8.3% statewide, and Wisconsin ranks 8th in national home price appreciation. Oneida County remains more affordable than national averages.

Fiscal and Tax Competitiveness  • Wisconsin’s state and local tax burden is the lowest in 40 years, ranking 35th in tax per personal income.  • The business personal property tax was fully eliminated in 2024, further enhancing competitiveness.  • Additional tax cuts for 2025–27 target income and sales taxes.

Outlook (2025–2027)  • GDP Growth: Wisconsin projected to grow steadily at 2–3% annually.  • Unemployment: Expected to remain near historic lows.  • Inflation: Moderate and stable.  • Business & Investment Climate: Continued growth in manufacturing, housing, and entrepreneurship.

**In summary:**Oneida County enters 2025 with strong economic fundamentals, low unemployment, rising employment and business creation, and robust consumer activity. Wisconsin’s prudent fiscal policies, expanding manufacturing base, and growing population position both the state and county for continued, steady growth through 2027.

Information & Photos provided by The WI Department of Revenue - October 22nd, 2025.

Summary slide highlighting Wisconsin's competitiveness including high employment, strong business growth, engaged workforce, and investments in manufacturing, data centers, energy, and schools. Mentions Oneida County as a key partner.
Map of the United States showing housing price appreciation rates by state for 2025, with Wisconsin highlighted and labeled 4th for home price appreciation.
Chart showing trends in equalized property values and new construction investment in Wisconsin through 2024.
Data visualization showing trends and projected increase in the number of private businesses in Oneida County, Wisconsin for 2024 and 2025.
Line chart showing the growth in new orders for total manufacturing with a sharp dip followed by steady increase, and the text: 'Manufacturing Growth, New Orders 2025' on a blue background.
Line charts showing the decline in Wisconsin state and local tax burden as a percent of personal income, and WI state and local taxes per $1,000 personal income vs. U.S. average over 40 years.
Line graph showing a steady increase in Oneida County sales tax distributions over a 12-month running total ending in the third quarter of 2025.
A two-part economic chart showing Wisconsin's GDP growth from 2012 to 2027 and annual percent changes, with green and red bars, used for economic projections.
Line graph depicting a steady upward trend in total retail and food services sales in the United States as of August 2025, highlighting a 2.5% year-over-year increase
Line and bar charts illustrating the rise in total number of private business establishments and year-over-year changes in Wisconsin, with trends peaking in 2024
Bar chart comparing 2024 labor force participation rates by age group for Wisconsin and the national average, with a blue sidebar highlighting Wisconsin's higher engagement.
Data visualization showing two charts comparing U.S. federal interest payments and state/local government grants in billions of dollars with rising interest costs surpassing grants over time.
Chart comparing Wisconsin and US household debt levels and loan delinquency rates by loan type for Q4 2024, showing Wisconsin's comparatively lower figures
Side-by-side bar charts showing largest consumer price increases for domestically sourced and internationally sourced goods not affected by tariffs in July 2025.
Side-by-side chart presenting the economic outlook for the U.S. economy and Wisconsin economy, including a highlight on Oneida County's progress.
A colorful U.S. map showing state-by-state unemployment rates for August 2025, highlighting Wisconsin's position as 8th lowest; states are marked in white, yellow, green, red, and teal.
Bar graphs showing real GDP percentage change for 2025 Q2 compared to prior quarters, with highlights on quarterly and yearly growth trends.
Bar chart displaying projected increases and declines in selected commodity prices for 2025, with blue bars indicating rising prices and red bars indicating declining prices.
Line charts titled 'Key Lending Rates Still Elevated,' displaying trends in mortgage interest rates and bank prime rates for business loans through 2025.
Line graph showing the percent change in consumer prices from prior years with a notable increase of 2.7% in July 2025
Slide with two line graphs showing Oneida County's unemployment rate and employment levels from 2019 to 2025, using 12-month moving averages.
Line and bar charts displaying Oneida County and Wisconsin private establishment trends, highlighting a projected increase in Oneida County business growth for 2024 and 2025.